Paid ads · Sample
Landing pages.
One page, one job: book. Matched to the ad that sent the guest, fast on a phone, and wired to the booking system.
Sample work for a fictional venue, Ember Room. Names, figures and assets are illustrative.Landing pages
One page, one job. No menu PDF, no newsletter pop-up, no way to get lost before booking.
Tuesday to Thursday
Eleven minutes over the coals.
- 45-day dry-aged cuts
- Counter seats facing the grill
- Smoked cocktails from 5pm
One buttonEvery scroll position has the booking button in view.
Matches the adSame image and words as the ad that sent them.
Loads in under 2 sOn a phone, on mobile data.
Pixel & booking tracking
If it books, we see it. Every reservation is traced back to the ad that started it.
01Ad clickSomeone taps the ad on Instagram or Google.
utm_source02Landing pageOne page, one job: book.
PageView03Booking widgetTableCheck opens with the date pre-filled.
InitiateCheckout04ConfirmedThe guest gets their confirmation.
Purchase05Back to the adMeta and Google learn who books, not who clicks.
Conversions APIHow we do it
The thinking behind the sample above.
01One buttonThe booking button is in view at every scroll position.
02Matches the adSame image, same words, so the guest knows they’re in the right place.
03Tracked to the tableEvery booking is traced back to the ad that started it.
More samples
Other parts of paid ads, worked through for the same venue.