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Brand & launches · Sample

Launch campaign.

Teasers, reveals, ads and press, sequenced to the opening date so the room is full on night one.

Sample work for a fictional venue, Ember Room. Names, figures and assets are illustrative.

Launch campaign

Teasers, reveals, ads and press, sequenced to the opening date so the room is full on night one.

T−21TeaserA flame, a date, no name.
T−14The nameLogo reveal and the first Reel.
T−7The menuDry-age room tour and three dishes.
T−3InvitesPress, creators and neighbours.
Day oneOpening nightLive Stories, first guests, first fire.
T+7RecapThe first week, cut into one film.

Opening content library

Everything the website, PR and social need on day one, tagged and sorted so nobody waits for a shoot.

Launch campaign · Turquoise Truck Creative
Hero filmsWebsite, launch, pitch2 films
Launch campaign · Turquoise Truck Creative
ReelsOpening month, subtitled18 Reels
Launch campaign · Turquoise Truck Creative
StillsFood, drinks, room120 images
Launch campaign · Turquoise Truck Creative
Menu shotsEvery dish, top-down + 45°46 images
Launch campaign · Turquoise Truck Creative
Team portraitsChef, bar, floor12 portraits
Launch campaign · Turquoise Truck Creative
Story templatesSpecials, events, offers10 templates

Press assets

A press kit that writes half the story for the journalist: release, fact sheet, images and bios, ready on opening day.

Press release · For immediate release
Ember Room opens with a dry-age room, a binchotan grill and a bar built around smoke.

Ember Room opens its doors with a menu built around live fire: steaks aged for forty-five days on site and finished over Japanese binchotan in front of the counter.

“We wanted a room where you can hear dinner being made,” says head chef Daniel Koh. The bar pours a short list of smoked classics, lifted under glass at the table.

Cuisine
Live-fire grill, dry-aged beef
Seats
64, including 12 at the counter
Hours
Tue–Sun, 17:00–late
Bookings
Online, Instagram DMs
Press kit contents
  • Press releasePDF · TH / EN
  • Fact sheetPDF
  • Hi-res images24 · JPG
  • Opening filmMP4 · 60 s
  • Chef and bar biosPDF
  • Logo packSVG · PNG

How we do it

The thinking behind the sample above.

01Three weeks outThe teaser starts before the name is public.
02Everything on day oneFilms, stills and press kit ready the morning the doors open.
03A week afterThe first week becomes the recap film that keeps bookings coming.

More samples

Other parts of brand & launches, worked through for the same venue.

Brand & launchesIdentity
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