Social media management · Sample
Content calendar.
Four weeks, planned a month ahead and adjusted every Monday. Every post has a pillar, a format and a job.
Sample work for a fictional venue, Ember Room. Names, figures and assets are illustrative.Content calendar
Four weeks, planned a month ahead and adjusted weekly. Every post has a pillar, a format and a job.
The FireThe BarThe RoomShoot day
Mon 1ReelTomahawk, start to finish
Tue 2
Thu 4
Fri 5ReelFriday at 9pm
Sat 6
Sun 7PhotoThe Sunday cut
Mon 8Shoot dayFire, bar and room
Wed 10
Thu 11CarouselMeet the grill team
Fri 12
Sat 13StoryLive: Saturday DJ
Sun 14
Mon 15ReelInside the dry-age room
Tue 16
Thu 18
Fri 19ReelBirthday at the counter
Sat 20
Sun 21CarouselSunday sides
Mon 22
Wed 24
Thu 25CarouselYour photos, our room
Fri 26
Sat 27ReelLast fire of the month
Sun 28
Monthly strategy
One page, agreed before anything is shot. What the month is about, what it has to achieve, and how we’ll know.
Theme this month
Fire season.
Lead with the grill. Every post should smell of smoke, and every Reel should end with a reason to book a weeknight.
- Grow saves on food ReelsSaves are the clearest sign someone plans to come.
- Fill Tuesday to ThursdayWeeknight offers pushed in Stories, not the grid.
- Launch the smoked cocktail listThree Reels and a carousel across the month.
Content pillars
What we measure
The Fire 45%
The Bar 35%
The Room 20%
SavesProfile visitsDM enquiriesLink clicksBooked covers
How we do it
The thinking behind the sample above.
01Pillars firstThe month is split by what the venue needs to sell: the fire, the bar, the room.
02Formats secondReels for reach, carousels for saves, Stories for this week’s offers.
03Adjusted weeklyWhat worked on Monday changes what goes out on Thursday.
More samples
Other parts of social media management, worked through for the same venue.