Social media management · Sample
Monthly report.
One page in plain language: what happened, what it was worth in bookings, and what changes next month.
Sample work for a fictional venue, Ember Room. Names, figures and assets are illustrative.Monthly report
Plain language, one page. What happened, what it was worth in bookings, and what we’re changing next month.
Reach
184k
+38% vs last month
Saves
6.2k
+54%
Profile visits
9.8k
+21%
DM enquiries
212
+33%
Booked covers
486
from social
Weekly reach
Next month
- More dry-age contentThe dry-age Reel had the highest save rate. Two more in the plan.
- Move Friday posts to 17:30Profile visits peaked before dinner, not after.
- Turn the DM script into a Story highlightHalf of enquiries asked the same three questions.
How we do it
The thinking behind the sample above.
01Bookings firstReach is in there, but the headline is always covers and enquiries.
02Plain languageNo dashboards to decode. Five numbers and what they mean.
03Always a next stepEvery report ends with the three things we’re changing.
More samples
Other parts of social media management, worked through for the same venue.