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Social media management · Sample

Captions & posting.

Written in the venue’s voice, in Thai and English where it matters, and posted at the hour guests are actually scrolling.

Sample work for a fictional venue, Ember Room. Names, figures and assets are illustrative.

Captions & posting

Written in the venue’s voice, in Thai and English where it matters, and scheduled for the hour your guests are actually scrolling.

EemberroomReel
Captions & posting · Turquoise Truck Creative
♡ 1,284✉ 96

emberroom Forty-five days in the dry-age room. Eleven minutes over the coals. One very loud table. Counter seats have the best view. Book through the link in our bio.

Scheduled · Tue 19:30
EemberroomReel
Captions & posting · Turquoise Truck Creative
♡ 2,031✉ 143

emberroom Lift the glass, let the smoke go. The Ember Old Fashioned, only at the bar.
จองโต๊ะได้ที่ลิงก์ในโปรไฟล์

Scheduled · Thu 20:00
EemberroomCarousel
Captions & posting · Turquoise Truck Creative
♡ 947✉ 61

emberroom Friday, 9pm. Come for dinner, stay for the second round. Tag the friend who always orders for the table.

Scheduled · Fri 18:00

Comments & DMs

Answered within the day, in the same voice. A booking in the DMs gets treated like a phone call to the host stand.

Direct message · MaiThu, 16:42
Hi! Do you have a table for 6 this Saturday around 8?16:42
Hi Mai, we do. I’ve held 8:00pm Saturday for six. Can I confirm it under your name? Any birthdays or allergies we should know about?16:48
Perfect, yes please. It’s my sister’s birthday!16:51
Confirmed. We’ll have something sweet ready for her. See you Saturday.16:53
Booked · 6 covers

pim.eatsthat crust though

emberroomEleven minutes over binchotan. Grab a counter seat and watch it happen.

Replied in 22 min

alex.bkkdo you take walk-ins?

emberroomAlways at the bar. For tables, the link in our bio is fastest.

Replied in 9 min

House rules: reply within the day, never argue in public, move complaints to DMs, and log every booking enquiry for the report.

How we do it

The thinking behind the sample above.

01Voice from the guideEvery caption follows the venue’s tone rules, so the feed sounds like one place.
02Bilingual by peopleThai and English written by humans, never machine-translated.
03Timed to the audiencePosts go out when the venue’s followers are online, not when it’s convenient.

More samples

Other parts of social media management, worked through for the same venue.

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