Brand identity & Meta ads · Club Italiano, Grand Hyatt Jakarta

The room broke its all-time record. Then it did it again.

A four-stage funnel took Club Italiano from its lowest week of 2026 to its two best months on record, on half the budget.

+57%reservations1,569 vs 1,001 · 61 days after relaunch vs the 61 before

+64%guests seated5,213 vs 3,185 · same windows

6.9MInstagram views a monthorganic + paid, 30 days · 99.2% non-followers

49%of the budget used$3,192 of $6,540 available

01 · The collapse

On 29 April the ads stopped. Nothing else changed.

Same room, same menu, same season. Within three weeks, weekly covers fell from 679 to 305. The room had been renting its audience, and the lease expired overnight.

Weekly covers (POS pax), weeks 11–34 of 2026. Source: TableCheck.

02 · The system

Four jobs. One full room.

Nobody clicks their way into a restaurant. So we split the money across four jobs in sequence, and only the last one ever asks for the booking. Backed by a weekly content engine built around the chef and the team.

01Get seenThe food in front of affluent Jakarta, over and over.
315,631video views · $0.003 each
02Get re-seenAgain and again, until we are the obvious answer.
4.99×frequency per person
03Get followedAn audience the client owns, free forever.
600new followers · $1.09 each
04Get bookedRetargets only the people already leaning in.
69tracked bookings · $10.83 each

Get Booked speaks only to people who saved a post, watched to the end, or follow. That is why $747 of it produced every tracked booking. Views are nearly free, so we buy them in millions; the discipline is refusing to ask those viewers to book yet. And every $1.09 follower is reachable weekly, free, forever.

03 · The record

Two record months, back to back.

Two weeks of machine learning, then the steepest climb on the chart. The week the funnel went live was the last week the line fell. August ran past April’s peak. September ran past August. The constraint stopped being demand. It became seats.

24.53bookings a day · April, ads on

14.19bookings a day · May, ads off (−42%)

27.66bookings a day · September, record again

Honest read: the climb began in late June, before relaunch. We claim the records, not the whole curve.

04 · The content engine

Nobody follows a flyer.

People, hands, heat. Never posters. The best post of the period was the chef, mid-toss: 251,900 views and number one in every metric. The top three follower-earners were a chef, a hand pulling gelato, and meat over flame.

Club Italiano · Turquoise Truck Creative

05 · Beyond the ads

The room isn’t just fuller. It’s stickier.

The funnel fed more than tables. The audience grew, came back more often, and brought more people with them.

6.9MInstagram views in a month, organic + paid

99.2%of those views from people who didn’t follow yet

+36%followers in one month, 3,078 to 4,192

14% → 23%returning-guest share, August to September

3.0 → 3.6guests per booking. Tables got bigger

251,900views on the best chef reel

Club Italiano’s question changed in ninety days. From “can we fill the room?” to “are we about to run out of seats?”

If your venue is renting its audience one discount at a time, the funnel is how you start owning it.

Book a strategy call →One working day to a reply.

Sources: TableCheck, Meta Ads Manager, Instagram Insights. Reservations and guests compare the 61 days after the 15 July relaunch with the 61 days before. Percentages only; revenue figures withheld.

The room broke its all-time record. Then it did it again.

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