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Menu concept & content · Stella Bar, Bangkok

Siam & The World. A cocktail menu shot across Bangkok.

Stella Bar · Turquoise Truck Creative
The ask

A new cocktail menu that tells the story of Bangkok, and the world inside it.

We worked side by side with the Stella team on a new menu about Bangkok and the world that shaped it. We shot neighbourhoods across the city, with every cocktail made on location, then finished at the bar for the polished look.

What they got: the photography for the menu, behind-the-scenes films of us making it, content for their feeds, and a final menu built with a talented menu designer.

What we did

Menu concept · Location shoots · Cocktail photography · BTS films · Social content · Menu design partner

The idea

Siam & The World.

Thailand was never shaped in isolation. We worked with the Stella team to build a menu around that idea: five chapters, five countries, and the Bangkok streets where each one still lives.

China India UK Japan Portugal
Siam & The World menu introduction spread Siam & China chapter spread Siam & India chapter spread Siam & Japan chapter spread Siam & Portugal chapter spread
01 · The streets

We shot the city first.

Every cocktail made on location, in the neighbourhoods behind each chapter. Lanterns, market stalls, neon side streets. Real light, real Bangkok.

Cocktail held up against Bangkok street lights Bangkok street at dusk Cocktail on a red stool under Japanese signage Market vendor in Bangkok Cocktail on a stone ledge with greenery Cocktail poured under an umbrella Japanese lantern bar in Bangkok
02 · The bar

Then the bar, for the polish.

Back at Stella: controlled light, the glassware, the hands that make each drink. The menu needed both, the street and the shine.

Green coupe cocktail, Stella Bar Dropper over a coupe Bartender pouring a cocktail Orange coupe cocktail Bartender with a frozen cocktail
03 · The menu

Then it became a book.

We partnered with a talented menu designer to turn the shoot into the final menu. Flip through it.

Siam & The World title spread Siam & The World introduction spread Siam & China chapter spread YYDS Spiritz cocktail spread Siam & India chapter spread Frozen Mahal Margarita cocktail spread Siam & Japan chapter spread Siam & Portugal chapter spread Hervest Colada cocktail spread
01 / 09
The Stella Bar team
The Stella team, on set
Real, not rendered

AI is everywhere. So we filmed the making of it.

Behind-the-scenes films of every shoot, so guests can see the drinks, the streets and the people are real.

  • MenuThe final book, with our photography throughout
  • PhotosStreet and bar, every drink on the list
  • BTSFilms of us making the menu
  • SocialContent for their feeds, cut from the same shoots
Shoot days · behind the scenesUnedited, on an iPhone
1city, shot street by street
4deliverables: menu, photos, BTS, social
0AI. All real
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