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Content systems · Park Hyatt Tokyo

A content system for a reopening. Five films, a full library, four days.

5

films, natural light only

Park Hyatt Tokyo · Turquoise Truck Creative
The ask

Reopen with a library, not a shoot: films for three restaurants and stills the hotel could use for a year.

Park Hyatt Tokyo reopened and needed everything at once: films for New York Grill, Girandole and Kozue, and a library of stills for the website, PR and print, shot before the first guests walked in.

No lighting rig, no styling team. Tokyo through the glass, the kitchens doing what they do, and a crew small enough to disappear during service.

What we did

Content system · Five films · Stills library · Tagged and delivered for web, PR, print

The system

Not a shoot. A system.

Seven steps from first call to a library the hotel still pulls from.

Production planReopening content · Park Hyatt Tokyo
DayWhereWhenDeliver
01All outletsSunrise to closeRecce, light plan
02New York GrillDusk to closeFilm, stills
03Girandole · KozueLunch, dinnerTwo films, stills
04Rooms · lobbyGolden hourPick-ups, details
Shot listCrew of threeNo lighting rig
Park Hyatt Tokyo · Turquoise Truck Creative
Last light through the west glass Shoot from the corner, no rig Recce · New York Grill · 52F
Kick-offOne call, everyone who signs off
MarketingF&BPROutlet chefsTurquoise Truck
  • Three restaurants, one look
  • Library must cover web, PR, print and social
  • Shoot during live service, never close a room
  • Formats agreed before day one: 16:9, 9:16, 4:5
Park Hyatt Tokyo · Turquoise Truck CreativePark Hyatt Tokyo · Turquoise Truck CreativePark Hyatt Tokyo · Turquoise Truck CreativePark Hyatt Tokyo · Turquoise Truck CreativePark Hyatt Tokyo · Turquoise Truck CreativePark Hyatt Tokyo · Turquoise Truck Creative
NightEmberWalnutLinenBrass
Park Hyatt Tokyo · Turquoise Truck Creative
  1. 01Natural light only
  2. 02Tokyo through the glass
  3. 03Hands, not poses
  4. 04Shoot the room working
  5. 05Every frame cut for three formats
Park Hyatt Tokyo · Turquoise Truck CreativeNew York Grill Park Hyatt Tokyo · Turquoise Truck CreativeGirandole Park Hyatt Tokyo · Turquoise Truck CreativeKozue
5films4days0lights
⚲ new york grill · dusk · 4:5
Park Hyatt Tokyo · Turquoise Truck Creative
NYG_dusk_bar_04Web · PR
Park Hyatt Tokyo · Turquoise Truck Creative
NYG_kitchen_11Print
Park Hyatt Tokyo · Turquoise Truck Creative
NYG_plate_02Social
Park Hyatt Tokyo · Turquoise Truck Creative
NYG_detail_07Web
Park Hyatt Tokyo · Turquoise Truck Creative
NYG_room_01PR · Print
Park Hyatt Tokyo · Turquoise Truck Creative
NYG_glass_09Social
Park Hyatt Tokyo · Turquoise Truck CreativeNew York GrillPark Hyatt Tokyo · Turquoise Truck CreativePark Hyatt Tokyo · Turquoise Truck CreativePark Hyatt Tokyo · Turquoise Truck CreativeGirandolePark Hyatt Tokyo · Turquoise Truck CreativePark Hyatt Tokyo · Turquoise Truck CreativePark Hyatt Tokyo · Turquoise Truck CreativeKozuePark Hyatt Tokyo · Turquoise Truck CreativePark Hyatt Tokyo · Turquoise Truck Creative
3restaurants
4days on property
1content library for web, PR, print and social
Want this for your venue? →One working day to a reply.

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