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Film & photography · Jay Fai × The World’s 50 Best

When The World’s 50 Best needed Jay Fai on camera, they called us.

Jay Fai for The World's 50 Best · Turquoise Truck Creative
The ask

Create the film and photographs to announce Jay Fai as the Icon Award winner for Asia, for a global audience.

The World’s 50 Best is the most influential name in global dining. When they named Jay Fai, Bangkok’s queen of street food, the winner of the Icon Award for Asia, they trusted us to create the film and photographs that would carry the announcement.

We shot in her shophouse kitchen on Maha Chai Road, mid-service, without slowing her down. Their team published our work on the official announcement, and the photographs ran with the story in publications across Asia and beyond.

What we did

Acceptance film · Social cut · Photography · Shot mid-service in her kitchen

The client

The world’s restaurant authority. Our camera.

The World’s 50 Best decides which restaurants the world talks about. When they needed Bangkok’s most famous cook on camera, they didn’t fly a crew in. They called us.

  • AccessInto one of the world’s most famous kitchens, on her terms.
  • SpeedShot mid-service. Not one order slowed down.
  • StandardPublished by 50 Best as the official film and photography.
The film

The moment she became an Icon. On our camera.

The acceptance film for Jay Fai’s Icon Award, made for The World’s 50 Best, plus a 30-second cut for their social channels.

The social cut · 30 sec
The photographs

Fire, goggles, crab omelette.

Shot in her shophouse kitchen in the middle of service, the photographs went out with the announcement and travelled with the story worldwide.

Jay Fai cooking over a flaming wok Portrait of Jay Fai in her kitchen Crab omelette frying in the wok Jay Fai's crab omelette The shophouse on the street in Bangkok Drunken noodles with seafood
Where it ran

Our photographs. Around the world.

The images went out with the official announcement and were picked up across Asia’s dining press.

The World’s 50 Best · official announcementBangkok’s queen of street food is named winner of the Icon Award for Asia→ Tatler AsiaJay Fai is Icon Award winner at Asia’s 50 Best Restaurants→ Time Out BangkokJay Fai crowned Asia’s 50 Best Restaurants Icon Award→ BK MagazineJay Fai wins the Icon Award from Asia’s 50 Best Restaurants→ Tatler SingaporeJay Fai wins Asia’s 50 Best Restaurants Icon Award→ RapplerBangkok street food chef Jay Fai receives Asia’s Best Icon Award→ Options, The Edge MalaysiaBangkok hawker chef Jay Fai wins Asia’s 50 Best Restaurants’ Icon Award→ FCSIRecognition for Asia’s street food legend→
8+publications ran the story
Michelinstarred street food, shot mid-service
2films: the acceptance film and the social cut
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